Communication Studies

Strategic Communications and Social Media

Comm-studies-icon-80x80This course will be useful to specialists in public relations, advertising and marketing interested in professional development in accordance with current regulations and standards adopted by foreign companies. The course addresses issues such as the development and implementation of corporate social media policy, cooperation with bloggers and online activists during emergency situations, the use of crowdfunding to raise funds, as well as methods of mobilizing the public using the hashtag-strategies and crowdsourcing. Read more…